Author Archives: Scott Cooper Miami

Victoria’s Secret Rebranding Strategy in 2021

Victorias Secret Scott Cooper Miami

Victoria’s Secret has been aggressively rebranding its image to target more diverse customers. The lingerie brand has stated that it will also be renamed Victoria’s Secret & Co. when it splits from the parent company, L Brands, in August this year. The plan to reboot the brand comes after the poor financial performance over the […]

10 Steps For An Affordable Wardrobe Update

Affordable Wardrobe

The new year is fast approaching. We all need an affordable wardrobe update. This means that the best sales of the year are almost in full-swing!, We all know how a new year gives the opportunity to revamp our personal style and wardrobes. Thus, it might be tempting to reach for your credit cards and […]