These Miami Fashion Brands are Sizzling Hot in 2022

Miami’s New Fashion Brands: Gabriel Salcedo, Good Thinking, eliou, & Gaucho – Buenos Aires

There is no denying that fashion is widely-celebrated in cities like Milan, Paris, New York, and London. However, in recent years, a number of up-and-coming designers have been putting down roots in sunny Miami, Florida, and slowly but surely establishing it as a force to be reckoned with in the fashion world. From swimwear and beach-ready styles to more avant-garde looks, these four Miami-based fashion brands are leading the charge in giving the tropical city a major style makeover. Miami is once again living up to its reputation as “Fashion Capital USA,” a term coined by Scott Cooper Miami several years ago.

These Miami Fashion Brands are Sizzling Hot in 2022 1


Gabriel Salcedo

Founded in 2016, the Gabriel Salcedo label combines vintage inspiration with modern style. Born in New York City, the designer moved to Miami in middle school and eventually launched his own line of clothing. Salcedo’s goal is to create clothing that not only looks good but will also stand the test of time. His designs often have a uniform-like feel, with modern suiting and tailored silhouettes made from high-quality materials. From Italian wool blazers to leather pants and waxed denim, Salcedo’s pieces are both stylish and practical.

Good Thinking

Good Thinking is a streetwear-focused label that is one of few in the city that is simultaneously dedicated to skate culture and the palm-tree-lined city’s rich personality. Founded in 2015, the brand has carved out a refreshed Miami identity that is full of local and international influences.

The three founders of Good Thinking, Daniel El Yamen, Juan Duque, and Gabriel Morejon, had little idea what they were getting into when they first came together seven years ago. But through trial and error, design exploration, and a deep commitment to their local community, they have created a brand that is now sold all over the world.

A key to their success is the simplicity of their designs, which fuse elements that anyone in Miami would recognize. For example, they utilize a flooring company’s interstate bodybuilder billboard that has stood for years. Alongside city references, incorporating El Yamen’s Lebanese heritage with Duque’s Colombian roots grounds the brand while also taking it to an international scale.


Looking for unique jewelry that is both handcrafted and contemporary? Look no further than éliou. Founded by Cristy Mantilla and Duda Teixeira, this brand specializes in playful, yet elevated designs that use natural materials.

From dipped seashells to multicolored floral beaded designs, éliou’s jewelry is perfect for anyone who wants to add a touch of whimsy to their look. The pieces have been worn by celebrities like Bad Bunny, Harry Styles, Angus Cloud, Gigi Hadid, and more.

In addition to jewelry, éliou also offers ready-to-wear clothing including short-sleeve button-downs, pants, shorts, skirts, knitwear, denim pieces, and dresses. The garments feature relaxed silhouettes, color-filled patchwork designs, soft crochet constructions, embroidered denim, and more.

Gaucho – Buenos Aires

Gaucho – Buenos Aires is a brand that is all about the gaucho figure. The brand recently opened its flagship United States location in Miami in order to expand its customer base. The store offers a wide range of products that merge the rich history of the gaucho with contemporary culture.

Argentina is home to many talented craftspeople, and the brand includes ready-to-wear garments that are both stylish and functional. Jackets, patterned sweatsuits, ponchos, and t-shirts are just some of the items that are available, and the use of fine sheepskin and suede leather fabrics set these pieces apart from the competition. In addition to clothing, the brand also offers leather bags, scarves, belts, caps, and sunglasses.