Monthly Archives: July 2021

Victoria’s Secret Rebranding Strategy in 2021

Victorias Secret Scott Cooper Miami

Victoria’s Secret has been aggressively rebranding its image to target more diverse customers. The lingerie brand has stated that it will also be renamed Victoria’s Secret & Co. when it splits from the parent company, L Brands, in August this year. The plan to reboot the brand comes after the poor financial performance over the […]